International Typographic Design

The International Typographic Style, also known as the Swiss Style, is a graphic design style developed in Switzerland in the 1950s that emphasizes cleanliness, readability and objectivity. Hallmarks of the style are asymmetric layouts, use of a grid, sans-serif typefaces like Akzidenz Grotesk, and flush left, ragged right text. The style is also associated with a preference for photography in place of illustrations or drawings. Many of the early International Typographic Style works featured typography as a primary design element in addition to its use in text, and it is for this that the style is named.

 with this logo, you can detect the sans- serif text. the use of a grid asymmetry and right- aligned text.

with this logo, you can also detect the sans- serif text. the use of a grid asymmetry and use of basic colour.

with this logo, you can detect the sans- serif text, clear background, use of two colours and right- aligned text.

with this logo, you can also detect the sans- serif text. the use of a grid asymmetry and use of basic colour. also here we see the use of a an illustrated key, which almost looks more realistic than drawn.

with this logo, you can also detect the sans- serif text. the use of a grid asymmetry and use of basic colour. what i like the most about is how the grid was used to create the sans-serif text. The colours also create greate unity in the design.